The Petrel is a seabird impacted by plastic pollution.

His future depends on the human ability to change production and consumption approach.

circular e-commerce

Our vision:
Future belongs to zero waste (e-)commerce

ConcernedA new generation concerned

MobilizedCivil society mobilized and acting for changes

CommittedGovernement committed

Our positioning

Understanding zero waste behaviors and adoption lever

Promoting packaging re-use

Proposing zero waste e-Commerce

Implementing more durable home deliveries

Deploying marginal cost reverse logistic

Supporting deposit come back

Our offer

Petrel provides a Business Process Outsourcing approach based on competences and SaaS IT platform


DavosPetrel at the World Economic Forum 2019 of Davos

“We need to bin disposable items for good. Here are 5 ways to do it” by Tom Szaky, CEO Terracycle

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CarrefourCarrefour supports the New Plastics Economy - 29/10/2018

Carrefour rejoint la « Nouvelle économie des plastiques » lancée par la Fondation Ellen MacArthur en signant l’engagement global pour la mise en place d’un système dans lequel aucun plastique ne deviendrait un déchet.

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GovernmentFrench Government promotes reuse and recycle initiatives

La Feuille de Route de l’Economie Circulaire, en Avril 2018

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Our partners

Who we are?

Hugues Pelletier, Fondateur et Président de Petrel SAS
  • With +20 years of manufacturing, consulting and retail experiences with international exposure, Hugues Pelletier has been Managing Director of Carrefour, French leader of home delivery food e-Commerce.
  • Hugues is a mechanical engineer from ECAM Lyon and holds a MBA degree from HEC Paris.
  • LinkedIn

Contact us

ShakeUpFactory – Station F
Paris 13ème - France
Phone: +33 6 07 21 54 28